Image+ learns which images are driving most Marketo activity on your site
Last Update 6 bulan yang lalu
When you use Image+ to split-test different images, you can use signals from Marketo to train the Image+ AI. The AI learns which images are generating the most leads, and subsequently displays more of these high-performing images to maximize Marketo lead generation.
Rest assured that the privacy of both you and your customers is safeguarded. The Image+ AI is trained solely on anonymous signals, and no personal data is utilized in the training process.
Navigate to Image+ Settings / AI-Optimized Images / More Leads (screenshot above) and make sure the Marketo checkbox is ticked. You may need to install Marketo or upgrade Image+ to a plan that includes Marketo integration.
Marketo conversion data in the Image+ Library
Navigate to the Image+ Library to see the resulting data and to monitor how the Image+ AI is using the data.
In the example above, the image is generating 34% of Leads from just 10% of the views, measured using signals from Marketo. The image is over-performing compared to others, scoring 4.5 out of 5 stars as a simple indication of relative performance.
As the Image+ AI gathers more data, it will show this image and other over-performing images more often, thus increasing overall lead generation.
Testing your Marketo integration
Admin users logged into WordPress can check that Image+ is capturing training data using the "Show real-time AI training" feature in the Admin Bar at the top of the page.
Whenever Image+ detects Marketo activity, the Gravity Forms logo will be shown in the Admin Bar: